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Tuesday
23Jun2009

Jeanne D'Arc Supports Brand With Promotion

DateTuesday, June 23, 2009 at 10:55AM

Every time a member uses their Jeanne D’Arc Credit Union debit card, they will be entered into a contest to win one of three $1,000 prizes. The more times the card is used, the more entries they will have. Ultimately, the three prizewinners will be invited to award another $1,000 to each of three local charities at the celebration of Jeanne D’Arc Credit Union’s new headquarters at historic Tremont Yard on Thursday, September 24th. Raoust + Partners handled the campaign.

Print ads and a direct mail piece will be used to announce the promotion. Each ad will highlight one of three local charities, giving each organization valuable ad space. Showing photographs of people benefiting from the programs, the ads have headlines that implore “Debit their hunger” for the Merrimack Valley Food Bank; “Debit their loneliness” for Big Brothers/Big Sisters of Lowell; and “Debit their vulnerability” for the United Teen Equality Center (UTEC).

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