Just Another Blog

For whatever reason, when CEOs start thinking about new facility design, they overlook the impact on their brand. Sure, they say things like "we need a strong service experience" or "it needs to be easy for customers to engage us". But what of the brand DNA? Or the real value proposition? Come on people, there are things that really make you different in the markets you serve. Make your facilities reflect that in some logical and consist way.

Make sure your facilities management firm is asking you the right questions; questions about your brand and those of your competition. Otherwise, you are just building another commodity. Chances are, when you put up a new building or HQ, you are spending serious money. Invest it wisely and look at the big picture.